Digital Marketing Courses in Kenya + Requirements

Today, digital marketing has become the cornerstone of every business making it the most demanded skill in marketing.

In Kenya, having digital marketing certification gives you a competitive edge in your career or business.

If you want to join the digital marketing bandwagon, we will share all digital marketing courses in Kenya that you can enroll in today.

List of digital marketing courses in Kenya

The following are all digital marketing programs you can enroll in Kenya. Keep it here since we will later look at each course in detail.

1. Google digital marketing and e-commerce
2. Digital Marketing specialization (University of Illinois)
3. Meta social media marketing (Facebook)
4. Search Engine Optimization (University of California Davis)
5. Diploma in digital marketing (Zetech University)
6. Certificate in digital marketing (Zetech University)

Google digital marketing and e-commerce

This is a professional digital marketing course offered by Google through coursera and is available for Kenyans. The course is entirely online and self-paced meaning you can plan your study time. It takes approximately six months but you can compete in one month.

Through this course, you will gain skills in Search Engine Optimization, Email marketing, e-commerce, display advertising, and marketing.

Modules

The course covers the following modules.

1. Foundations of digital marketing and e-commerce.
2. Attract and engage customers with e-commerce.
3. From leads to likes: Engage customers online.
4. Email marketing.
5. Build, launch, and manage e-commerce stores.
6. Developing customer loyalty online

Entry requirements

There are no entry requirements for the course.

Digital marketing specialization

This course is offered by the University of Illinois takes approximately 4 months to complete and is entirely online. You can also choose to complete the program at your own pace.

Course modules

The course covers the following:

1. The digital marketing revolution.
2. Marketing in the digital world.
3. Digital marketing analytics in theory.
4. Digital marketing analytics in practice.
5. Digital media and marketing principles.
6. Digital media and marketing strategies.
7. Digital marketing capstone.

Entry requirements

The course does not have any entry requirements and is open to everybody.

Meta social media marketing professional certificate

Do you can learn social media marketing from the owner’s social media? Yes, that’s right.

Facebook has a self-paced social media marketing course that equips you with the knowledge required to run a successful social media campaign.

Course modules

The course covers the following:

1. Introduction to social media marketing.
2. Social media management.
3. Fundamentals of social media advertising.
4. Advertising with meta.
5. Measure and optimize social media marketing campaigns.
6. Meta social media marketing capstone.

Entry requirements

There are no entry requirements for the course.

Diploma in Digital Marketing

The course is offered at Zetech University. To enroll for the course, you need a KCSE mean grade of C minus, a certificate in digital marketing, or any course/certification certified by the Senate.

Certificate in digital marketing

The entry requirement for a certificate in digital marketing at Zetech University is at least a D plus in KCSE or any other certification approved by the Senate.

At the moment Zetech University is the only university offering certificate and diploma in digital marketing in Kenya.

Career prospects for digital marketing in Kenya

With a digital marketing course, you can work in the following fields:

1. Search Engine Optimization Specialist.
2. Paid ads specialist.
3. Social media marketer.
4. Freelancer.
5. Copywriting.
6. E-commerce.
7. Content strategist.
8. Digital media manager.

Winding Up

There you have it. The above are the available digital marketing courses in Kenya. If you have any questions, please ask in the comments section below.